Daiane standing in the Brazilian countryside surrounded by native landscape

Our vision

Jewellery should feel good to wear—and good to stand behind.

We want each piece to bring joy to the person who wears it, while helping the people who make it receive the recognition and opportunities they deserve.

Explore our purpose

The future we believe in

Jewellery with a purpose beyond the shop

For us, luxury means knowing where a piece came from, who made it and why the materials matter.

We want more people in Britain to discover Brazilian craftsmanship and to understand the skill behind it. At the same time, we want the makers and communities we work with to benefit as the business grows.

We will do that by working directly, taking time to understand how things are made and explaining each piece honestly. We would rather grow carefully than lose the personal relationships that started the business.

What guides us

Four promises we carry forward

01

The people behind each piece

Every technique belongs to someone. We want customers to know about the makers, their skills and the communities where the work began.

02

Natural materials, chosen carefully

Golden Grass, Buriti fibre, natural stones and preserved botanicals are chosen for their beauty, their origin and the way they connect each design to Brazil.

03

Made to be worn

We choose distinctive pieces that can become part of everyday life—not jewellery that is bought once, worn once and forgotten.

04

Growing with care

As the business grows, we want to create steady opportunities for Brazilian makers and help traditional skills reach new customers.

Daiane learning alongside two Brazilian women weaving natural fibres by hand
Learning directly from the women who keep traditional techniques alive.

Made by hands, carried by stories

Craft deserves to be seen

Many of the techniques we share have been passed from one generation to another. They are closely tied to the places where the materials grow and to the communities that know how to work with them.

We want customers to know more than the name of a material. We want them to understand the skill and patience behind it, and why that work is worth protecting.

The maker is part of the story of every piece—and should never disappear from it.

Connection, not distance

We work directly, and we keep learning

Responsible sourcing starts with being present. We spend time listening to makers, learning how they work and understanding what is realistic for each person and community.

We know there will always be more to improve. We will be open about that, keep asking questions and change our approach when we find a better way.

Daiane discussing Brazilian jewellery with makers and business partners around a table
Daiane celebrating a milestone for Brazilian craftsmanship and Treasures of Brazil

Looking ahead

What we want to build next

Marylebone gave our vision a home. Now we want to introduce more customers to Brazilian design, work with more makers and show that beautiful jewellery can also be responsibly chosen.

  • More long-term relationships with Brazilian makers
  • Clearer stories about materials, techniques and origin
  • More opportunities to learn through events and workshops
  • Growth that keeps the warmth and personal service of the first table
Daiane outside the Treasures of Brazil shop in Marylebone

Be part of what comes next

When you choose a piece, you become part of what happens next.

Visit us in Marylebone, discover the collections and learn about the people and materials behind the jewellery.