ApexBrasil
Selected for export and knowledge programmes supporting Brazilian craft and UK–Brazil trade, including Jornada Exportadora and Brasil Feito à Mão.
Founder & curator
Meet Daiane.
Every piece in my Marylebone shop has passed through my hands twice—once in Brazil, when I chose it, and once in London, when I tell its story.
Brazil to Britain
I built Treasures of Brazil to be a bridge.
I am Daiane Ferry, founder and curator of Treasures of Brazil. I started in 2021 with a single table at a shopping centre in Poole. In February 2024, we opened our permanent shop at 34 Thayer Street, Marylebone.
I do not choose jewellery from anonymous catalogues. I return to Brazil, sit with artisans, learn about their techniques and understand the materials before selecting a piece. That personal curation is the centre of the business.
Recognition & programmes
Building credibility on both sides of the Atlantic.
British Library BIPC
Get Ready for Business Growth alumna and Start-Up Stars panellist. Treasures of Brazil jewellery is displayed at the Business & IP Centre, St Pancras.
SME500 UK
Named among UK small and medium-sized enterprises recognised for ambition, resilience and contribution.
Buy Women Built
Proud member of a community helping consumers discover and support women-built brands.
How I curate
The story travels with the piece.
- At the sourceI meet makers and understand the place, material and technique.
- In the editI select for character, wearability and the standards expected by our London customers.
- In MaryleboneI connect each customer with the origin and craft behind what they wear.
Artisan spotlight
Rodney Ramos · Cores da Mata
Based in Rio Branco, Acre, Rodney Ramos creates biojewellery with materials from the Amazon, including açaí seeds, jarina, morototó, paxiúba and reclaimed wood. Some of the pieces selected for Treasures of Brazil carry her distinctive approach to colour, natural materials and place.
In 2012, her necklace Cores da Mata received UNESCO’s Recognition of Excellence for Handicrafts. The name later became the name of her brand.
Continue the conversation
Visit, collaborate or invite Daiane to speak.
Visit the Marylebone shop, enquire about wholesale, or get in touch about Brazilian craft, ethical sourcing and building a business across two cultures.