As the year draws to a close, we can’t help but look back on 2024 with immense gratitude and pride. This year has been a whirlwind of exciting events, major milestones, and heartfelt connections, all of which have cemented our place as a brand that celebrates craftsmanship, community, and creativity.
This month, we’d like to take a look over the year and share some of the highlights of what has been nothing short of an extraordinary year.
January: Taking Over Bond Street with a Pop-Up Dream
We kicked off the year in spectacular style with a two-week pop-up shop in the iconic Fenwick Department Store on Bond Street, London. It was an honour to showcase our exquisite collection in such a prestigious venue, and the response was nothing short of magical. The pop-up allowed us to connect with a new audience, introduce them to the artistry of our handcrafted pieces, and share the stories behind each item. Bond Street’s historic charm provided the perfect backdrop to celebrate the craftsmanship and passion that define our brand. This unforgettable event set the tone for an incredible year ahead.
February: Opening Our Marylebone Store and Partnering with Trendscape
February was a month of major milestones! On February 4th, we celebrated the grand opening of our Marylebone store, a dream we’ve worked tirelessly to bring to life. The opening party was nothing short of fabulous, filled with friends, supporters, and an electric energy that marked the beginning of a beautiful journey.
Just weeks later, on February 20th, we partnered with the fantastic Trendscape community for a glamorous event at Jaks Mayfair. The evening was a feast for the senses, featuring a stunning fashion catwalk by the talented @luxurious_loops, live music by @siennacarrozzo, and an incredible set by DJ @jhunovelli. It was a night to remember, celebrating not just our brand but the vibrant community that surrounds us.
Check out the video here.
April: Celebrating with the Talented Amanda Siqueira
In April, we held a big launch party at our Marylebone shop to mark this milestone in our journey once we’d settled in. This event was extra special, as it featured an exclusive performance by the super talented @amandasiqueiradnc. Amanda's energy and artistry brought our space to life, creating an unforgettable evening for everyone in attendance. It was a perfect way to celebrate the journey so far and look ahead to what was still to come.
May: Sharing Our Journey at Retail Huddle
May brought a unique opportunity to share our story on a larger platform. Daiane, our passionate owner, was invited to speak at Retail Huddle on the topic, The Power of Pop-Up. During this inspiring panel discussion, she shared insights into the challenges and rewards of the retail world, while offering a glimpse into the journey of Treasures of Brazil. Daiane's reflections and expertise resonated with the audience, making this event a standout moment for us as a brand.
July: Fashion and Lifestyle Exhibition with India Week London
The summer was sizzling with excitement as we joined the season’s most anticipated Fashion and Lifestyle Exhibition in July. Partnering with the prestigious @indiaweeklondon Shopping Festival, we participated in this global celebration of fashion, lifestyle, and beauty. The exhibition brought together some of the world’s most distinguished brands under one roof, and we were thrilled to be part of this dynamic, multicultural event. It was an incredible opportunity to showcase our collection and connect with a diverse audience.
September: Discovering the Beauty of Jalapão, Brazil
In September, Daiane embarked on an unforgettable journey to Jalapão, Brazil - a region of breathtaking natural beauty. From its crystal-clear waterfalls to its mesmerising Fervedouros (natural spring pools), every moment in Jalapão was magical. What made this trip truly special was the chance to connect with local artisans who transform vibrant golden grass into stunning, sustainable jewellery, baskets, and accessories. Witnessing their craftsmanship firsthand was a humbling and inspiring experience. Their dedication to preserving traditional techniques while supporting the local economy is something we’re incredibly proud to support.
November: Showcasing at "Handcrafted by the World"
November brought another high point as we showcased our collection at the exclusive Handcrafted by the World event at the stunning @SoShiro Space in Marylebone. This unique gathering celebrated the artistry and craftsmanship of artisans from around the globe. Being part of this event allowed us to not only share our creations but also celebrate the shared passion for preserving and promoting traditional crafts. It was a truly special evening that reinforced our commitment to ethical and sustainable artistry.
December: Wrapping Up the Year with Workshops and Global Recognition
December will be all about wrapping up this incredible year with meaningful events.
We’re ending the year on a high note with an incredible invitation from the Brazilian Government! Daiane has been selected to attend the Apex event in Bogotá, Colombia - the biggest artisan show in the region. This is a true honour and a testament to the impact we’ve made in celebrating and promoting Brazilian craftsmanship on the global stage.
As if that weren’t enough, on December 14th, Daiane will be hosting an engaging workshop at the @SoShiro Space, where she’ll delve into the natural resources of Brazil and their significance to our creations. Attendees will also get a taste of Brazilian culture with cocktails made from the finest Brazilian ingredients - a perfect way to celebrate the season.
Looking Ahead to 2025
This year has been nothing short of phenomenal, and we owe it all to our incredible community. From our loyal customers to the talented artisans and collaborators we’ve had the privilege of working with, every success we’ve achieved has been a collective effort. As we step into 2025, we’re more inspired than ever to continue this journey of celebrating artistry, sustainability, and cultural heritage.
Thank you for being part of our story. We can’t wait to share what’s in store for the year ahead! Stay tuned for more milestones, more beautiful creations, and more unforgettable moments. Here’s to an even brighter 2025!
